Red Marrow is a strategic branding agency partner from Dubai who have worked with ambitious start-ups, royalties, utra-high-net-worth individuals and family businesses across the region. We drive meaningful engagement and commercial success for discerning brands in high-end B2B, beauty, fine jewelry, fashion, real estate, hospitality, aviation, and luxury lifestyle space.
Our Capabilities
Purpose Delivered!
We develop connections that aren’t obvious at first, but soon seem like they were always meant to be.
Define Strategy
Brand Definition / Brand Values / Brand Culture / Brand Purpose / Brand Positioning / Brand Naming / Product Naming / Brand Portfolio / Brand Architecture / Brand Attributes / Brand Tone & Voice / Competitive Audits / Content Strategy / Market Research / Tagline Development / Launch Strategy
Create Design
Logo Development / Brand Identity / Brand Guidelines / Messaging & Story / Verbal Branding / Organizational Design/ Visual Identity/ Brand Environment / Packaging Design / Retail Design / Print Collateral / Interface Design / Website Design / Website Development / Mobile Apps / Video & Motion Graphics / Touchpoint Design / Visual Merchandising
Grow Engagement
Advertising Campaigns / Brand Activation / Internal Communications / External Communications / Employee Engagement / Customer Experience / Trade Show & Events / Customer Journey / Social Media / Seo & Sem / Content Development / Usability Testing
Services + Disciplines
Brand design is all about finding the anchor that your entire business communications strategy is based on. It is based on your core proposition but articulated as how people feel about your core proposition.
We are often brought in to work on a project when a company has just changed ownership, introduced new products or services or simply lost relevance. This is a perfect time for the company to rethink its values, its raison d’être, the reason why customers are buying its products in the first place.
It all starts with the shifts your business is trying to make, your growth strategy, and the aspirations for your brand. We can address these through brand strategy, positioning, category development, visual identity, employer branding, and brand experience development.
Our work tends to be intellectually provocative and impossible to ignore or forget.
Brand Strategy + Storytelling
We mastered the art of desire. A strategic, thought-leading partner, informed by industry research, relevant success stories, and current consumer insights, we identify your unique position and carve your path to success with the least resistance.
Branding
Distinctive, beautiful, and imbued with meaning. This is always our approach to exceptional branding.
Content Creation
Powerful storytelling moves. We are a leader in digital storytelling for high-profile brands. 20% of people will read the text on a page, but 80% of people will watch a video. In fact, it’s a pure miracle you are reading this right now. You’ll recall 65% of the visual content that you see almost three days later. But you’ll always remember how we just made you feel. Entertained and informed.
Packaging Design
We design stunning packaging programs for differentiated shelf presence and impactful ecommerce shipping experiences. In our process we stress finding cost effective material solutions that move towards plastic reduction, plastic free, and sustainable certifications that can realistically work across your global supply chain. With experience across food, beauty, haircare, personal care, wellness, and pharmaceuticals we know how to create designs that meet FDA, EU, and global compliance while communicating differentiated product benefits to consumers.
Online Environments
You deserve a stunning digital experience that converts immediately. Whether it’s designing for an enterprise-level e-commerce platform, a branded amazon store, a real estate sales site, or an augmented reality app, our work is built for scale, performance, and longevity. We build/ design with a mobile-first approach following best-practices for high-performance. We prioritize easy and clear information architecture, building conversion-driven websites with engaging interaction and unique digital brand experience.
Digital + Performance Marketing
We simplify complexity and hold the formula to brand success. We are analytical, and data-driven strategists with great taste, high-standards, and industry-leading expertise in SEO, SEM, and email marketing.
E-commerce Strategy + Development
Ecommerce isn’t just technical capability for us – it’s a business strategy expertise we’ve honed for over two decades. We’re focused on crafting direct-to-consumer sites that are built to convert. We create robust Shopify Plus or WooCommerce experiences, conversion funnels with considered UX, and integrations that work across the full funnel of marketing tactics that drive traffic and incentivize repeat purchasing. We integrate ESP strategy to all of our builds, designing, mapping, and creating content for sophisticated email marketing campaigns and segmentation strategies.
Growth PR + Events
Experience is not only the new luxury, it’s a necessity. We leverage our influential network to execute tactics with low costs and high impact, increasing brand awareness, creating desire amongst industry leaders and key influencers, and resulting in long-lasting partnerships, high consumer recognition, and brand loyalty.
Marketing Campaigns + Content
We produce content to launch and grow robust brands – creating ad campaigns and content to differentiate brands, drive customer acquisition, sales and brand awareness. We’re seasoned experts at creative concepting, art direction, and production for video and photo shoots featuring products and lifestyle content for global campaigns, websites, and social media.
Spatial Design + Build
From the initial briefing through the production of comprehensive architectural renderings we create spaces that reflect our clients’ detailed requirements. Whether for a retail space, hotel, or multi-residential property, we create spaces that inspire and spark conversation with immersive storytelling and exacting detail. It’s high-impact design, creating long-lasting wow-moments that leave you speechless.
