Captive Retail

Tanzanite

Standing on a prime land of 64,180sm at Mikocheni, Tanzanite is the fulfillment of a dream – a desire of one man to bring the best of all the worlds to Tanzania – to pioneer a shopping mall destination with an improved way of living; to bring about employment opportunities; trigger a chain of business opportunities in retail, banking, distribution and foreign exchange through imports and exports.
Category
Design, Experience, Strategy
Tags
Brand Architecture, Brand Attributes, Brand Audits, Brand Culture, Brand Environment, Brand Guidelines, Brand Identity, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Visual Identity, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Digital, Logo Development, Messaging & Story, Print Collateral, Tagline Development, Website Design, Website Development
In-Mall Branding Creatives

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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