Luxe Lifestyle

MyPod

A new level of access to the best of what the city offers. A new level of appreciation to what an urban business destination can be. A new vision of what Noida is becoming. Welcome to the collaborative start-up community. Serviced co-working spaces for the new generation start-up business owners.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Brand Visual Identity, Competitive Audits, Content Development, Content Strategy, Logo Development, Messaging & Story, Print Collateral, Social Media, Tagline Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.