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MEASA empowers new-age ideas through seed and growth level investments; bridges ambitions by harnessing the power of partnerships, innovates opportunities by identifying and addressing the critical gaps in the marketplace and ignites agility by challenging the status-quo.
Design, Strategy
Art direction, Artwork & Production, Brand Attributes, Brand Culture, Brand Definition, Brand Identity, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Workshop, Content Development, Content Strategy, Digital, Logo Development, Messaging & Story, Tagline Development, Verbal Branding, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.