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Vigilance Group

Shaping a world where opportunities are distributed fairly - across individuals, communities and geographies. A world where the fruits of real economic progress can be felt through every section of our society.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Brand Attributes, Brand Audits, Brand Culture, Brand Definition, Brand Identity, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Visual Identity, Brand Workshop, Content Development, Content Strategy, External Communications, Messaging & Story, Print Collateral, Tagline Development, Website Design, Website Development

Challenge: Vigilance Group required an international brand strategy to position its business as an independent provider of fraud mitigation services. The project objective was a brand strategy to: capture international market opportunities; emphasize strategic advantages that delivers growth through transparent and fraud free optimization. The main challenge was to transform from the space of a vigilance authority to a more softer role of a procurement fraud mitigation partner.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.