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Strategy, Design

Baykron

In a category flooded with technology-driven claims and features, Baykron is trying to demystify the jargon of the category and resonate with people to deliver new experiences.
Category
Captive Retail
Tags
Art direction, Artwork & Production, Brand Architecture, Brand Audits, Brand Identity, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Customer Journey, Logo Development, Market Research, Messaging & Story, Off-Pack Communication, Packaging Design, Structural Packaging, Tagline Development, Touchpoint Design, Verbal Branding, Visual Identity, Visual Merchandising
Context

To reposition Baykron as the go to brand for tech-accessories and appeal to a more premium, young and affluent consumer and enable them to become a high street brand.

retail branding and positioning

To reflect Baykron’s strong brand personality, an equally strong logo and narrative was shaped.

Strategy

Tap into millennial lifestyle ideals by expressing the magical interplay between device, design and everyday journey of the people.

The new packaging gives the brand the opportunity to align with the lifestyles & culture of its target market: wandering, moment-led and experience-driven.

A Branding Agency in Dubai Positioning You for Success

We set out to to capture the anticipation of the ideal device accessory with a narrative approach to design.

Outcome

We wanted to help the B2B audience feel the device before even touching them and the B2C audience to go from looking at the shelf of products to truly anticipating the experience. A stronger wordmark, more streamlined packaging and an articulated design narrative helped the brand stand out from its competitors with a unique positioning. 

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