Captive Retail

Baykron

You have the choice to stay still, Or you have the privilege to move forward. You dont really need to have it all figured - You need to get to the end of the journey, You need to see life! Awake, arise, go ahead and never ever give up - For the right time is now! move forward - Embrace True Mobility
Category
Design, Strategy
Tags
Art direction, Artwork & Production, Brand Architecture, Brand Audits, Brand Identity, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Visual Identity, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Logo Development, Messaging & Story, Off-Pack Communication, Packaging Design, Structural Packaging, Tagline Development, Touchpoint Design, Visual Merchandising

Challenge: To reposition Baykron as the go to brand for tech-accessories and appeal to a more premium, young and affluent consumer and enable them to become a high street brand.

Approach: Baykron is a partner to our everyday journey – It is the spirit of the journey.

Solution: To reflect Baykron’s strong brand personality, an equally strong logo and narrative was developed. Stronger Wordmark and a more streamlined packaging helped the brand stand out from its competitors while giving them a unique identity.