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DBMSC Steel

The largest stock holder of structural steel in the region. Founded in the year 1970, shortly before the formation of the UAE, DBMSC is a name that has progressed with the nation.
Category
Design, Experience
Tags
Advertising Campaigns, Art direction, Artwork & Production, Brand Environment, Brand Identity, Brand Tone & Voice, Brand Visual Identity, Content Development, Content Strategy, Digital, External Communications, Gifting, Messaging & Story, Print Collateral, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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