Luxe Lifestyle


Stimulate the imagination through great coffee, ambient environment and engaging baristas to provide an unmatched coffee shop experience to those in the quest for academical and philosophical refinement and encourage a coffee culture that nurtures and raises thinkers, artists and leaders of tomorrow.
Design, Experience, Strategy
Art direction, Brand Attributes, Brand Culture, Brand Definition, Brand Environment, Brand Identity, Brand Naming, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Visual Identity, Brand Workshop, Logo Development, Product Naming, Retail Design, Tagline Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.