Design

Viverra Executive Aviation

When a Monacan private airline operator and an airport underwent a management change, we entered into a secrecy pact with the business as part of redefining their visual identity. Though the agreement prohibits us from showcasing the winning identity of the project or disclosing the name of the airline / airport, we thought it would be interesting if we illustrated an interesting approach that was part of the pitch - shared here under an imaginary name.
Category
Luxe Lifestyle
Tags
Advertising Campaigns, Art direction, Logo Development, Market Research, Visual Identity

Viverra was lacking a compelling and unifying way of articulating its distinct experience.

Context

Despite being one of the finest private jet services being introduced targeting a niche clientele, Viverra was lacking a compelling and unifying way of articulating its distinct experience. We took on the challenge of defining what Viverra stands for and why more people should use its service.

Strategy

Unlike many travel anecdotes, attempting to articulate a luxury private jet service can be done only within the context of the quality of service itself. The experiences are not seperable—they are born of a unique combination of service, amenities and people. In other words, a signature that is without comparison. A signature that has to be owned.

A signature that is without comparison. A signature that has to be owned.

Viverra is ready to reignite people’s passion for flying, engage a new generation of jet-setters

Outcome

Through a compelling visual language Viverra owns this signature and is ready to reignite people’s passion for flying, engage a new generation of jet-setters and get the horizon glowing once again.