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NAPCO

High performance adhesives, coatings & sealants of global standards for industrial, construction & consumer markets in the Middle East & North America. We make it stick!
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Art direction, Brand Architecture, Brand Attributes, Brand Audits, Brand Culture, Brand Definition, Brand Environment, Brand Identity, Brand Portfolio, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Visual Identity, Brand Workshop, Content Development, Content Strategy, Digital, Messaging & Story, Off-Pack Communication, Packaging Design, Print Collateral, Product Naming, Tagline Development, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.