Captive Retail


Since opening its doors in 1991, BurJuman has transformed the shopping experiences of millions of visitors. As a leader in retail, entertainment and enchanting experiences, it has been recognized with numerous awards as the hub of urban allure.
Design, Strategy
Art direction, Artwork & Production, Brand Positioning, Brand Tone & Voice, Content Development, Content Strategy, Digital, Interface Design, Messaging & Story, Usability Testing, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.