Captive Retail

A.C. Perchs Tehandel

A.C. Perch's Tehandel is a tea shop opened in 1835 by Niels Brock Perch at Kronprinsensgade 5 in Copenhagen, Denmark. The flagship store in Dubai is inspired by the very first store of the popular chain.
Category
Design, Experience
Tags
Brand Environment, Brand Visual Identity, Messaging & Story, Retail Design, Touchpoint Design, Visual Merchandising

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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