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FAMKAM
FAMKAM is a manufacturer and exporter of knitted ready-wear garments for women, men, children and babies, working with over 100s of customers in various sizes from multiple countries around the world. They have a commercial presence in four continents, supporting the world’s main fashion companies in the areas of fast fashion, swimwear, sportswear and lingerieCategory
Design, Strategy
Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.
Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.
