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Elements by MEYCI

Elements by MEYCI is a Concept Store carrying trend-setting brands and works with exclusive designers around Europe bringing to Dubai unique collections that are well known in Italy, France and the rest of Europe. Some of the collections are unique to the Middle East and can only be seen at Elements by MEYCI stores in Dubai.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Art direction, Artwork & Production, Brand Architecture, Brand Attributes, Brand Culture, Brand Definition, Brand Environment, Brand Guardianship, Brand Identity, Brand Naming, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Competitive Audits, Content Development, Content Strategy, Customer Experience, Customer Journey, Digital, Launch Strategy, Logo Development, Messaging & Story, Retail Design, SEO & SEM, Social Media, Tagline Development, Touchpoint Design, Usability Testing, Verbal Branding, Visual Identity, Visual Merchandising, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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