Design, Experience, Strategy
Advertising Campaigns, Art direction, Artwork & Production, Brand Architecture, Brand Attributes, Brand Culture, Brand Definition, Brand Environment, Brand Guardianship, Brand Identity, Brand Naming, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Competitive Audits, Content Development, Content Strategy, Customer Experience, Customer Journey, Digital, Launch Strategy, Logo Development, Messaging & Story, Retail Design, SEO & SEM, Social Media, Tagline Development, Touchpoint Design, Usability Testing, Verbal Branding, Visual Identity, Visual Merchandising, Website Design, Website Development
Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.
Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.
Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.