Advertising Campaigns, Art direction, Artwork & Production, Brand Activation, Brand Audits, Brand Culture, Brand Definition, Brand Environment, Brand Guardianship, Brand Portfolio, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Digital, External Communications, Market Research, Messaging & Story, Print Collateral, SEO & SEM, Social Media, Tagline Development, Trade Show & Events, Verbal Branding, Visual Identity, Website Design, Website Development
The brand needed a unique communication approach that wasn’t just another traditional, bland and boring insurance project. The campaign needed to target people that had no interest in insurance, and had to be tricked into learning about it! We needed to create a hook that wouldn’t let go.
Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.
Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.