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5th Consulting

5th Consulting creates compelling promotional offers and manages the promotional risk for customers by using years of experience in market trends and data analytics. They help businesses to offer a supersized prize and write the cheque when there is a winner, eliminating the risk of payout for the business.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Art direction, Artwork & Production, Brand Audits, Brand Culture, Brand Definition, Brand Environment, Brand Portfolio, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Visual Identity, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Digital, External Communications, Messaging & Story, Print Collateral, Social Media, Tagline Development, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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