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Telematics was acquired by the Bahri & Mazroei Group in 2011 and is run by industry veterans bringing their experience and strong partnership with leading brands such as Cisco, Huawei, HPE (Aruba), NEC, Mitel, Interel, VingCard, Lutron, etc. and has been part of various iconic milestones and landmarks of UAE, like Burj Al Arab, Madinat Jumierah, Dubai Marina Mall, The Address Hotel Dubai, Qasr Al Sarab, Cleveland Clinic, Iranian Hospital, Dubai Parks and Resorts, Blue Waters and many more.
Design, Experience
Art direction, Artwork & Production, Brand Positioning, Content Development, Content Strategy, Digital, Messaging & Story, Verbal Branding, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.