Premium B2B
GBSA Debt Capital Markets Conference
GBSA is the voice of the Gulf Capital Markets. Since 2010 GBSA has harnessed the energy of its members to promote the liquid, deep and wide fixed income markets needed to support economic growth and transformation in the Gulf region.Category
Design, Experience
Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.
Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.
