Luxe Lifestyle

Evolve Your Swank

'Evolve Your Swank' is the tagline developed for the brand 'Bristles & Maine'. The spirit of the brand is captured as an articulated narrative of this slogan through a story telling approach of the evolution of 'swank'!
Category
Design, Experience, Strategy
Tags
Art direction, Artwork & Production, Brand Attributes, Brand Culture, Brand Definition, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Visual Identity, Content Development, Content Strategy, Messaging & Story, Tagline Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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