Captive Retail

Gostos

Gostos was born from a team of snack lovers and flavour seekers who aim to infuse the local taste palette into a highly competitive snacking sector. Every bite is a personal moment of joy — a celebration of surprises, moments with family, laughter with friends, and smiles with loved ones.
Category
Design, Strategy
Tags
Art direction, Brand Identity, Brand Naming, Brand Visual Identity, Logo Development, Packaging Design, Product Naming

Challenge: In a highly competitive market for corn snacks a new brand needed to be introduced to attract adults though children form are a huge segment of the target audience. The client was keen to inject a little local spirit into the brand flavors. The key was to ensure our designs clearly communicated the authenticity of the product to attract real foodies across all ages.

Approach: The product’s main proposition was locally appealing taste and a lot of brand love. We took these influences and crafted a name and design centered around the expressions of taste and love.

Solution: Using typography, colors and imagery that are totally in-your-face, we created the branding and packaging of this start-up corn-snack brand. To push it the extra mile we introduced the ‘Gostos’ corn-mascot and made it part of the standard branding device so that it can work even across various sub-ranges.