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Hamriyah Freezone Authority (HFZA)

Hamriyah Freezone is a vibrant hub providing world class services for corporates that wants to rapidly scale their business. The presentation and ad series aims to capture the imagination of partners & investors to join this fabulous eco-system of 6500+ companies.
Design, Strategy
Advertising Campaigns, Art direction, Artwork & Production, Brand Workshop, External Communications, Visual Identity

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.