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‘If anyone can, BMTC can!’ – this sentiment is the driving force that motivates the professionals at BMTC to dig deep into challenges and unearth timely and sound solutions. It is also the quality that gains them respect amongst industry peers as one of the brightest minds in the business.
Design, Strategy
Brand Positioning, Brand Tone & Voice, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Digital, Messaging & Story, Verbal Branding, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.