Luxe Luxury

Dar Al Jawhara

Dar Al Jawhara, is designed to be a prestigious address at Jumeirah Village Circle, one of the fastest growing communities in Dubai. Translated as ‘House of Jewels’ in Arabic, it boasts of exquisite contemporary interiors, amazing rooftop gardens and waterscapes, and is conceptualized to provide residents the best of both worlds – luxury and affordability. The budget-conscious approach and high quality finish are the driving forces of this project.
Design, Strategy
Art direction, Artwork & Production, Brand Positioning, Brand Tone & Voice, Content Development, Content Strategy, Digital, Launch Strategy, Messaging & Story, Print Collateral, Verbal Branding, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

We carried out a warm, earthy and contemporary aesthetic throughout the brand by using soft muted tones, and a subdued colour scheme to help convey a refined, luxurious quality without appearing excessive.

The result is a strong, modern brand that breathes quiet luxury with authority and style.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.