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Star Global

A progressive commodity trading business servicing principled, ethical businesses and governments globally through the power of people empowered by meritocracy in a complex market place where commitment, transparency and trust are being diluted.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Art direction, Artwork & Production, Brand Activation, Brand Attributes, Brand Audits, Brand Culture, Brand Definition, Brand Environment, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Workshop, Competitive Audits, Content Development, Content Strategy, Corporate Gifting, Digital, External Communications, Messaging & Story, Tagline Development, Trade Show & Events, Verbal Branding, Visual Identity, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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