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City Flower

City Flower is one of the fastest growing retail chain of Department Stores & Hypermarkets catering to a strong and loyal customer base of Nationals and Expatriates in the Kingdom of Saudi Arabia, United Arab Emirates & Bahrain. During the phase of expansion from an operation base of 20 locations to 40, the brand felt the need for an investor focused communication without having to initiate a disruptive rebranding exercise.
Design, Strategy
Art direction, Artwork & Production, Brand Culture, Brand Definition, Brand Positioning, Brand Purpose, Brand Tone & Voice, Brand Values, Brand Workshop, Content Development, Content Strategy, Messaging & Story, Print Collateral, Tagline Development, Verbal Branding, Visual Identity

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.