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Captive Retail

Nashwa

Nashwa is a journey into the couture culture and beyond. It is where your individuality meets today’s fashion - bold, alluring, glamorous and yet - modest.
Category
Design, Strategy
Tags
Art direction, Artwork & Production, Brand Guardianship, Brand Identity, Brand Tone & Voice, Launch Strategy, Logo Development, Tagline Development, Verbal Branding, Visual Identity

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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