Captive Retail
Nashwa
Nashwa is a journey into the couture culture and beyond. It is where your individuality meets today’s fashion - bold, alluring, glamorous and yet - modest.Category
Design, Strategy
Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.
Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.
