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Captive Retail

Leonidas Chocolate Cafe

What started out as a single shop with a sliding sash window, where pralines were displayed on the window sill, has evolved into an international brand experience with more than 1300 shops. Now, everyone in Dubai can also enjoy the delicious Leonidas creations.
Category
Design, Experience, Strategy
Tags
Advertising Campaigns, Art direction, Artwork & Production, Brand Environment, Customer Experience, Customer Journey, External Communications, Market Research, Messaging & Story, Print Collateral, Retail Design, SEO & SEM, Social Media, Touchpoint Design, Usability Testing, Visual Merchandising, Website Design, Website Development

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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