Beyond the Point is Red Marrow’s perspective on how brands are built, positioned and grown. We explore brand strategy, brand identity, design, culture and experience, alongside the ideas, behaviours and shifts shaping businesses in Dubai, the UAE and beyond. From practical thinking to informed points of view, our insights look beyond what brands do to understand why some become relevant, distinctive and remembered.
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Beyond the Point -Thoughts on Brand Development
Perspectives, ideas, point of views, insights, trends and shifts.
What Is Brand Governance? Roles, Decisions and Accountability
Create clear brand ownership, decision rights and approval routes that protect consistency while helping teams work with appropriate flexibility.
About branding
Branding is the strategic process of creating a unique identity, reputation, and image for a product, service, or company in the minds of consumers. Far beyond just a logo or a catchy slogan, it encompasses everything from a business’s core values…
Internal Branding: How to Help Employees Deliver the Brand Promise
Help employees turn the brand promise into everyday behaviour through clear roles, useful tools, capable managers and organisational support.
Service Recovery and Brand Trust: How to Respond When the Experience Falls Short
Learn how ownership, fair remedies and useful updates can support brand trust when the customer experience falls short of the promise.
How to Design Brand Touchpoints That Make Your Positioning Tangible
Design brand touchpoints that express your positioning through useful content, clear interactions and practical support across the customer journey.
How to Create Brand Experience Principles That Guide Everyday Decisions
Turn brand strategy into everyday decisions with experience principles grounded in customer needs, observable behaviours and practical service standards.
How to Measure Whether Your Visual Identity Is Working
A visual identity should do more than look distinctive. Learn how to evaluate whether your identity is building recognition, helping teams communicate consistently and supporting the commercial performance of your brand.
How to Map the Brand Experience Across the Customer Journey
Customer journey mapping becomes more valuable when it examines more than processes and pain points. Learn how to map the practical, emotional and branded experience customers receive across every stage of their relationship with an organisation.
How to Roll Out a New Visual Identity Without Losing Brand Recognition
A successful brand identity rollout requires more than replacing a logo. Learn how to introduce a new visual system without confusing customers, fragmenting execution or losing valuable brand recognition.
What Is Brand Experience and Why Does It Matter?
Brand experience is the cumulative impression people form through every interaction with an organisation. Discover how strategy, identity, communication, culture and customer experience work together to turn a brand promise into something people can recognise, feel and remember.