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GBSA Debt Capital Markets Conference

GBSA is the voice of the Gulf Capital Markets. Since 2010 GBSA has harnessed the energy of its members to promote the liquid, deep and wide fixed income markets needed to support economic growth and transformation in the Gulf region.
Category
Design, Experience
Tags
Art direction, Artwork & Production, Brand Activation, Digital, Print Collateral, Trade Show & Events

Challenge: Bhutani converted a section of the Cyberthum project into a stylish co-working concept and wanted to position workstations and other co-working solutions as an ideal investment opportunity for start-ups, freelancers & professionals.

Approach: The brand idea was born from an extensive research and strategy phase with the aim of finding ownable co-working space that truly represented the value proposition of aspiring start-ups and professionals in a cluttered and often mistrusted industry.

Solution: We created a lifestyle brand that captured the excitement and allure of the working in a higher frequency. We tapped into the definitive luxury and prestige of Cyberthum, Bhutani’s flagship high-rise in Noida, to deliver an elevated brand identity and lease-up campaign.

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