Digital twins already enable us to map human activity and understand what motivates human behaviour. Soon we will understand what makes people more creative. It’s all in the data.< The need for a digital twin could come from almost anywhere – both simple and complex organisations can benefit from a digital twin to answer complicated questions. Over the next few years, Satalia expects to see a confluence of digital twins across product, people and processes. This confluence will enable businesses to work with greater efficiency and impact.