Contrary to the refrain that people don’t like reading long content anymore, the average length of a content asset is actually growing. In fact, Wix recently reported that the best length for a piece of content is somewhere around 2,450 words. A whopping 77% of internet users read blogs and spend 3X more time consuming blogs than email, according to data from OptinMonster. So, it’s no surprise that more than half of marketers ranked blogs as their primary form of media in 2021, according to the HubSpot State of Marketing Report. What makes written content so appealing and consumable? And why, in 2022, are people still reading blogs, downloadable guides and other text-heavy assets along the buyer’s journey?
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