Beyond the hype, the #metaverse is shaping up to be the biggest new growth opportunity in the coming decade. With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore. $120b+ in investment has flowed into the metaverse so far in 2022. 79% of consumers active on the metaverse have made a purchase. >15% of corporate revenue is expected to come from the metaverse in the next 5 years according to 25% of senior executives. 95%of business leaders expect a positive impact on their industry within five to 10 years. Check out McKinsey’s new report to learn more about the current landscape and the actions leaders should consider to capture the value.
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