Skoda Unveils New Brand Identity

Skoda Unveils New Brand Identity

The word-only version has been created by the marque to be placed on its future cars. This will be rolled out across the range from 2024, with new Skoda Superb and Skoda Kodiaq models, both to be announced next year, expected to be the first to wear it, followed by a refreshed Skoda Octavia.In addition to the new graphic design, the branding has undergone other changes. The company will now use the Skoda name and traditional winged arrow in a ring more separately, with the name becoming the main communication tool. This typographic logo will appear not only on the rear of Skoda cars, as it has in recent years, but also on the front.

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