Posted at 14 Sep, 09:12h in Consumer, Brand by Red Marrow How Gatorade’s CMO Brought the Brand Back to a ‘Purpose-Led Identity’ When it comes to messaging, “You’ve got to come in in a way that’s authentic not only to the brand, but the community itself.” – “you can’t sit on the sidelines and expect to develop a purpose-led initiative”. Click the link above to read more.
