Google has announced that all Display & Video 360 users will now be able to expand their campaigns to digital out-of-home ads, including screens in public places, like stadiums, airports, bus stops, shopping centers, elevators, taxis and more. Google says that marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time, with a full overview of your online and outdoor promotional efforts controlled via a single dashboard.
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