Retail
Has Consumer Behavior Changed Forever?
While Chinese consumers are optimistic, roughly half of those in the US and Europe and...
June 22, 2021
Digital
The Leaders’ Path to Digital Value
The world’s most digitally mature companies lead all other companies in value creation. They also...
June 22, 2021
Marketing Retail
Successful A/B Tests in Retail Hinge on These Design Considerations
Marketers at retail companies often use A/B tests to optimize media allocations for different locations...
February 21, 2021
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