Digital
The Metaverse is Too Big for Companies to Ignore
eyond the hype, the #metaverse is shaping up to be the biggest new growth opportunity...
August 29, 2022
Digital Marketing
Google Makes Out of Home Inventory Available in Display and 360 Video Campaigns
Google has announced that all Display & Video 360 users will now be able to...
August 28, 2022
Retail Sustainability
Sustainability in Retail Is Possible—But There’s Work to Be Done
A new maturity survey from BCG, developed in collaboration with the World Retail Congress, finds...
April 7, 2022
Marketing
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
The character of Carrie Bradshaw made her debut on HBO as the lead of Sex...
March 30, 2022
E-Commerce Retail
Is Buy Now, Pay Later Here to Stay?
BNPL isn’t just a hot trend—these platforms are providing some of the best customer experiences...
March 26, 2022
Marketing
Three keys to agile media planning
To achieve brand goals, media planning should happen all year vs. just at the start....
March 18, 2022
Consumer Digital
Inside the minds of… The Virtual Shopper
The shift to virtual shopping by global consumers has accelerated during the pandemic, and the...
March 4, 2022
Marketing
Fans are changing the game
Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the...
February 24, 2022
Marketing
Build Trust to Build Trial: Trustworthy Channels can Help
A lasting effect of digitization and the pandemic has been the proliferation of consumer choice....
February 18, 2022
Growth
How Prepared Is Your Company to Go Beyond Great?
Outstanding performance was once the hallmark of a great company. Year after year, it delivered...
August 5, 2021
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