The shift to virtual shopping by global consumers has accelerated during the pandemic, and the growth of e-commerce is showing no signs of slowing down. As we see restrictions lifting around the world, and physical retail stores opening back up, there is new confidence for virtual shoppers to go back into stores. But global Technical Consumer Goods (TCG) shopping behavior has transformed forever, with consumers that have spent the last 18 months shopping virtually, now demanding multichannel ways to explore and buy TCG products and services. Brands that understand this and use innovative ways to reach, market, and sell to consumers will have an edge over their competitors.
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